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Privacy policy

What Information Do We Collect?

We collect information from you when you register on our website, place an order, enter a contest or sweepstake, respond to a survey, or participate in interactive site features. When registering online, we may ask for a user name, e-mail address, mailing address, and phone number. If you are placing an online order, a request for current credit card information will be made. We may also collect information about gift recipients to complete the gift purchase. The information we collect about gift recipients is not used for marketing purposes.

How Do We Use Your Information?

We may use online information to personalize our site experience and allow us to deliver the type of content and product offerings in which you are most interested; to respond to customer service requests; to quickly process transactions; to administer a contest, promotion, or survey. If you have opted to receive our e-mail newsletter, you may receive periodic e-mails. If you would no longer like to receive promotional e-mails from us, please refer to the section below titled, "How can you opt-out, remove or modify information you have provided to us?" Visitors who register or participate in site features such as marketing programs and 'members-only' content will be given a choice to receive our promotional e-mail communication.

How Do We Protect Visitor Information?

We implement a variety of security measures to maintain the safety of your personal information. Your personal information is confined to secure networks and is only accessible to a limited number of persons who have special access rights to such systems, and are working under a confidentiality agreement. When placing orders or accessing personal information, we offer the use of a secure server. All sensitive information, supplied by users, is transmitted via Secure Socket Layer (SSL) technology and then encrypted into our databases to be accessed for only the reasons stated above.

Do We Use "Cookies"?

Yes, we do. Cookies are small files that a site or its service provider transfers to your computer's hard drive through your web browser (if you allow) that enables the site or service provider's systems to recognize your browser and retain certain information. For instance, our site uses cookies to recall and process the items in your shopping cart. They are also used to understand user preferences based on previous or current site activity, which enables us to improve your online shopping experience. We also use cookies to help us compile aggregate data about site traffic and site interaction so that we can improve user functionality and tools. We may contract with third-party service providers to assist us in better understanding our site visitors. Service providers are not permitted to use collected information except to help us conduct and improve our business. You may update browser settings and choose to have your computer warn you each time a cookie is being sent or you can choose to turn off all cookies. If you turn cookies off, you won't have access to features that make your site experience more efficient and some online functions will not work properly. You may always place orders over the telephone by contacting our store, directly.

Do We Disclose the Information We Collect to Outside Parties?

We do not sell, trade, or otherwise transfer personally identifiable information to outside parties unless we provide you with advance notice, unless stated below. The term "outside parties" does not include our business. It also does not include website hosting partners and other parties who assist us in operating our website or conducting our business, so long as those parties work under a confidentiality agreement. We may also release your information when we believe it is necessary to comply with the law, enforce site policies, or protect ours or others' rights, property, or safety. However, non-personally identifiable visitor information may be provided to third-parties for marketing, advertising, or further business purposes.

How Can You Opt-out, Remove or Modify Information You Have Provided to Us?

To modify your e-mail subscriptions, please let us know by modifying your preferences in the "My Account" section. Please note that due to email production schedules you may receive any emails already in production. To delete all of your online account information from our database, sign into the "My Account" section of our site and remove your shipping addresses, billing address & payment information. Please note that we may maintain information about an individual sales transaction in order to service that transaction and for record keeping. Third party website links may appear on our site in an effort to provide users with increased value. These sites will have independent privacy policies. We assume no responsibility or liability for the content and activities of linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about linked sites, including broken links. Changes to our policy will be posted on this page and will apply only to user information collected after the date of the change. This policy was last modified on August 17, 2016.

Questions and Feedback

Please contact us with any questions, comments, or concerns pertaining to user privacy on our website. The Online Privacy Policy applies only to information collected through our website and is of no relevance to information collected through other mediums. When utilizing our site, you consent to our privacy policy.

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Terms of Use

While navigating on the Rolex section of our website, you may interact with an embedded website from In such case, Terms of Use, Privacy Notice and Cookies Policy of are solely applicable.

Privacy Notice

While navigating on the Rolex section of our website, you may interact with an embedded website from In such case, Terms of Use, Privacy Notice and Cookies Policy of are solely applicable.

Cookies Policy

While navigating on the Rolex section of our website, you may interact with an embedded website from In such case, Terms of Use, Privacy Notice and Cookies Policy of are solely applicable.